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  • June 1999 (Revised June 2000)
  • Case
  • HBS Case Collection

Robert Mondavi: Competitive Strategy

By: Michael E. Porter and Gregory C Bond
  • Format:Print
  • | Pages:23
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Abstract

Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market share growth by wineries from Chile and Australia.

Keywords

Global Strategy; Technological Innovation; Business Or Company Management; Growth And Development Strategy; Growth Management; Industry Structures; Strategy; Competitive Strategy; Competitive Advantage; Food And Beverage Industry; California; Australia; Chile

Citation

Porter, Michael E., and Gregory C Bond. "Robert Mondavi: Competitive Strategy." Harvard Business School Case 799-125, June 1999. (Revised June 2000.)

About The Author

Michael E. Porter

Strategy
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