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The Persuasive Appeal of Stigma

By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
  • Format:Print
  • | Language:English
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Citation

Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.

About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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