Publications
Publications
- March 1999 (Revised January 2000)
- HBS Case Collection
Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s
By: Chiaki Moriguchi and David Lane
Abstract
Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their competitive strategies as well as the vertical structure of their corporations. A rewritten version of an earlier case by Michael E. Porter and David B. Yoffie.
Keywords
Citation
Moriguchi, Chiaki, and David Lane. "Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s." Harvard Business School Case 799-117, March 1999. (Revised January 2000.)