Publications
Publications
- March 1999 (Revised May 1999)
- HBS Case Collection
Apple Computer--1999
By: David B. Yoffie and Mary Kwak
Abstract
In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and past strategic moves (1977-1999), the case poses the question: Can Steve Jobs make Apple "insanely great" again?
Keywords
Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry
Citation
Yoffie, David B., and Mary Kwak. "Apple Computer--1999." Harvard Business School Case 799-108, March 1999. (Revised May 1999.)