Publications
Publications
- October 1998
- HBS Case Collection
Excite, Inc.--1998
By: Stephen P. Bradley and Kelley Porter
Abstract
Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new entrants to the portal market such as online service providers and large media companies, and discusses how these players may affect the original portal players. Teaching Purpose: Written to demonstrate how one of the leading search engines, Excite, is making the transition into the portal market. Meant to be taught as part of a course that includes a module on how the Internet is leading to the creation of new industries.
Keywords
Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry
Citation
Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
