Publications
Publications
- Journal of Consumer Research
Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
By: J. T. Gourville and Dilip Soman
Keywords
Citation
Gourville, J. T., and Dilip Soman. "Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption." Journal of Consumer Research 25, no. 2 (September 1998): 160–174.