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  • December 1998 (Revised May 2003)
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Vivendi (A): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and John M. Turner
  • Format:Print
  • | Pages:21
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Abstract

Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed a financial restructuring and articulated a new corporate strategy. His actions were in part determined by the French business environment, which does not easily permit staff reductions, and by the increasing importance of foreign investors in France.

Keywords

Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Telecommunications Industry; France

Citation

Montgomery, Cynthia A., and John M. Turner. "Vivendi (A): Revitalizing a French Conglomerate." Harvard Business School Case 799-019, December 1998. (Revised May 2003.)
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About The Author

Cynthia A. Montgomery

Strategy
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Related Work

    • October 2002 (Revised May 2003)
    • Faculty Research

    Vivendi (B): Revitalizing a French Conglomerate

    By: Cynthia A. Montgomery and Rhonda Kaufman
Related Work
  • Vivendi (B): Revitalizing a French Conglomerate By: Cynthia A. Montgomery and Rhonda Kaufman
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