Publications
Publications
- July 1998
- HBS Case Collection
Microsoft--1995 (Abridged)
By: Tarun Khanna and David B. Yoffie
Abstract
Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive advantages over time.
Keywords
Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry
Citation
Khanna, Tarun, and David B. Yoffie. "Microsoft--1995 (Abridged)." Harvard Business School Case 799-003, July 1998.
About The Authors
