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  • May 1997 (Revised May 2008)
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Intel Corporation: 1968-1997

By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
  • Format:Print
  • | Pages:26
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Abstract

Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in the future.

Keywords

Market Entry and Exit; Competitive Strategy; Competitive Advantage; Information Infrastructure; Corporate Strategy; Industry Structures; Technology Industry

Citation

Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
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About The Authors

Gary P. Pisano

Technology and Operations Management
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David J. Collis

Strategy
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