Publications
Publications
- May 1997 (Revised May 1998)
- HBS Case Collection
Progressive Corporation
By: Michael E. Porter and Nicolaj Siggelkow
Abstract
Progressive is a leader in providing nonstandard (high-risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to respond.
Keywords
Insurance; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Business Strategy; Competition; Competitive Strategy; Auto Industry; Insurance Industry; United States
Citation
Porter, Michael E., and Nicolaj Siggelkow. "Progressive Corporation." Harvard Business School Case 797-109, May 1997. (Revised May 1998.)