Publications
Publications
  • June 1996
  • Case
  • HBS Case Collection

Black Magic and the America's Cup: The Victory

  • Format:Print
  • | Pages:25
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Abstract

Chronicles New Zealand's participation in successive America's Cup regattas, culminating in its decisive 1995 victory. Allows for discussion of how an organization from a small nation can beat the world's best in a technologically, organizationally, and managerially demanding and complex undertaking. The discussion can be broadened to include what firms can learn about success in international competition from New Zealand's victory.

Keywords

Competition; Sports; Business and Government Relations; Sports Industry; New Zealand

Citation

Enright, Michael J., and Andres Capriles. "Black Magic and the America's Cup: The Victory." Harvard Business School Case 796-187, June 1996.

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