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  • January 1996 (Revised May 2005)
  • Case
  • HBS Case Collection

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition

By: David J. Collis and Melinda B. Conrad
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage.

Keywords

Strategy; Business Strategy; Adaptation; Crisis Management; Organizational Culture; Food and Beverage Industry

Citation

Collis, David J., and Melinda B. Conrad. "Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition." Harvard Business School Case 796-109, January 1996. (Revised May 2005.)

About The Author

David J. Collis

Strategy
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