Publications
Publications
- May 1995 (Revised August 1999)
- HBS Case Collection
Internationalizing the Cola Wars (B): The Battle for India
By: David B. Yoffie and Richard Seet
Abstract
Analyzes the tactical battle of the cola giants in India.
Keywords
Citation
Yoffie, David B., and Richard Seet. "Internationalizing the Cola Wars (B): The Battle for India." Harvard Business School Case 795-187, May 1995. (Revised August 1999.)