Publications
Publications
  • May 1995 (Revised August 1999)
  • Case
  • HBS Case Collection

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet
  • Format:Print
  • | Pages:4
ShareBar

Abstract

Analyzes the tactical battle of the cola giants in India.

Keywords

Competition; Globalization; Food and Beverage Industry; India

Citation

Yoffie, David B., and Richard Seet. "Internationalizing the Cola Wars (B): The Battle for India." Harvard Business School Case 795-187, May 1995. (Revised August 1999.)

About The Author

David B. Yoffie

Strategy
More Publications

More from the Authors