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Publications
  • May 1995 (Revised September 1997)
  • Case
  • HBS Case Collection

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie
  • Format:Print
  • | Pages:23
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Abstract

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically.

Keywords

Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

Citation

Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)

About The Author

David B. Yoffie

Strategy
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