Publications
Publications
- April 1995 (Revised July 1996)
- HBS Case Collection
Microsoft, 1995
By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot
Abstract
Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software market. Permits a discussion of the internal and external drivers and limitations of Microsoft's product scope expansion.
Keywords
Citation
Khanna, Tarun, David B. Yoffie, and Israel Yellen Ganot. "Microsoft, 1995." Harvard Business School Case 795-147, April 1995. (Revised July 1996.)
About The Authors
