Publications
Publications
  • April 1995 (Revised March 1998)
  • Case
  • HBS Case Collection

Disposable Diaper Industry in 1994, The

By: Stephen P. Bradley and Takia Mahmood
  • Format:Print
  • | Pages:3
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Abstract

Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share.

Keywords

Markets; Consumer Products Industry

Citation

Bradley, Stephen P., and Takia Mahmood. "Disposable Diaper Industry in 1994, The ." Harvard Business School Case 795-142, April 1995. (Revised March 1998.)

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