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Article | Reflections (Society for Organizational Learning)

Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation

by V. Kasturi Rangan

Keywords: Strategy; Economics; Innovation and Invention; India;

Format: Print

2 pages

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Citation:

Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

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