Faculty & Research
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  • 2007
  • Chapter
  • Business Solutions for the Global Poor: Creating Social and Economic Value

The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India

By: V. Kasturi Rangan, Dalip Sehgal and Rohithari Rajan
  • Format:Print
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Keywords

Multinational Firms and Management; Corporate Social Responsibility and Impact; Social Entrepreneurship; Poverty; Developing Countries and Economies; India

Citation

Rangan, V. Kasturi, Dalip Sehgal, and Rohithari Rajan. "The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India." Chap. 13 in Business Solutions for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 144–154. John Wiley & Sons, 2007.

About The Author

V. Kasturi Rangan

Marketing
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