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  • January 1995 (Revised March 1995)
  • Supplement
  • HBS Case Collection

Apple Computer 1995 (A)

By: David B. Yoffie and Takia Mahmood
  • Format:Print
  • | Pages:4
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Abstract

Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM.

Keywords

Competitive Strategy; Information Infrastructure; Alliances; Rights; Computer Industry

Citation

Yoffie, David B., and Takia Mahmood. "Apple Computer 1995 (A)." Harvard Business School Supplement 795-061, January 1995. (Revised March 1995.)

About The Author

David B. Yoffie

Strategy
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