Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 1995 (Revised March 1995)
  • Case
  • HBS Case Collection

Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

By: David J. Collis and Elizabeth Wynne Johnson
  • Format:Print
  • | Language:English
  • | Pages:23
ShareBar

Abstract

CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures. By the middle of 1994 CIBA is assessing how effective the transformation has been and whether it has gone too far, or not far enough.

Keywords

Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy

Citation

Collis, David J., and Elizabeth Wynne Johnson. "Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd." Harvard Business School Case 795-041, March 1995. (Revised March 1995.)
  • Educators
  • Purchase

About The Author

David J. Collis

Strategy
→More Publications

More from the Authors

    • June 2023
    • Faculty Research

    Komatsu and Smart Construction

    By: David J. Collis
    • June 2023
    • Faculty Research

    Siemens AG: A Private Equity Approach Within an Industrial Corporation?

    By: David J. Collis and Haisley Wert
    • May 2023
    • Faculty Research

    Nasty Gals Do It Better

    By: David J. Collis
More from the Authors
  • Komatsu and Smart Construction By: David J. Collis
  • Siemens AG: A Private Equity Approach Within an Industrial Corporation? By: David J. Collis and Haisley Wert
  • Nasty Gals Do It Better By: David J. Collis
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College