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  • January 1995 (Revised June 1995)
  • Case
  • HBS Case Collection

Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.

Keywords

Factories, Labs, and Plants; Chemicals; Investment Portfolio; Corporate Strategy; Chemical Industry; Pharmaceutical Industry; Switzerland

Citation

Collis, David J., and Elizabeth Wynne Johnson. "Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal." Harvard Business School Case 795-040, January 1995. (Revised June 1995.)

About The Author

David J. Collis

Strategy
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