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  • January 1995 (Revised November 2021)
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Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.

Keywords

Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Pharmaceutical Industry; Switzerland

Citation

Collis, David J., and Elizabeth Wynne Johnson. "Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal." Harvard Business School Case 795-040, January 1995. (Revised November 2021.)
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About The Author

David J. Collis

Strategy
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Related Work

    • January 1995 (Revised November 2021)
    • Faculty Research

    Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

    By: David J. Collis and Elizabeth Wynne Johnson
Related Work
  • Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal By: David J. Collis and Elizabeth Wynne Johnson
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