Publications
Publications
  • June 1994 (Revised March 1995)
  • Supplement
  • HBS Case Collection

Swissair's Alliances (B)--1991-94

By: David B. Yoffie
  • Format:Print
  • | Pages:5
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Abstract

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement.

Keywords

Partners and Partnerships; Alliances; Globalization; Air Transportation Industry

Citation

Yoffie, David B. "Swissair's Alliances (B)--1991-94." Harvard Business School Supplement 794-153, June 1994. (Revised March 1995.)

About The Author

David B. Yoffie

Strategy
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