Publications
Publications
  • June 1994 (Revised March 1995)
  • Case
  • HBS Case Collection

Swissair's Alliances (A)

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:20
ShareBar

Abstract

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major players. The challenge for Swissair is how to gain further economies of scale in an increasingly competitive global marketplace. A rewritten version of an earlier case.

Keywords

Alliances; Competitive Strategy; Globalization; Air Transportation Industry

Citation

Yoffie, David B. "Swissair's Alliances (A)." Harvard Business School Case 794-152, June 1994. (Revised March 1995.)

About The Author

David B. Yoffie

Strategy
More Publications

More from the Author