Publications
Publications
- March 1994 (Revised September 1994)
- HBS Case Collection
Note on Competitive Positioning
Abstract
Emphasizes the connection between a firm's activities and its prices, costs, and volumes. A firm obtains a competitive advantage when it adopts a system of interrelated activities that generate superior profitabiltiy. Briefly describes differentiation and low-cost strategies.
Keywords
Citation
McGahan, Anita M. "Note on Competitive Positioning." Harvard Business School Background Note 794-108, March 1994. (Revised September 1994.)