Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 1994 (Revised August 1994)
  • Case
  • HBS Case Collection

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor
  • Format:Print
  • | Pages:27
ShareBar

Abstract

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had become virtually impossible to develop. Moreover, to protect its valuable brand, Ocean Spray needs to make reasonably certain that its 800 grower-owners utilize the best possible environmental practices in water management and the use of agricultural chemicals. A single incident could cause the company significant harm. The case describes some of the innovative programs undertaken to facilitate best practices among the loose knit community of growers.

Keywords

Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry

Citation

Vietor, Richard H.K. "Ocean Spray Cranberries: Environmental Risk Management." Harvard Business School Case 794-088, January 1994. (Revised August 1994.)
  • Educators
  • Purchase

About The Author

Richard H.K. Vietor

→More Publications

More from the Author

    • October 2022
    • Faculty Research

    India 2020 – Governance and Growth

    By: Richard Vietor
    • June 2022 (Revised January 2023)
    • Faculty Research

    South Africa – a 'Just Energy Transition'

    By: Richard Vietor
    • May 2022
    • Faculty Research

    America's Budget Impasse, 2009-2022

    By: Richard H.K. Vietor
More from the Author
  • India 2020 – Governance and Growth By: Richard Vietor
  • South Africa – a 'Just Energy Transition' By: Richard Vietor
  • America's Budget Impasse, 2009-2022 By: Richard H.K. Vietor
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College