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  • February 1994 (Revised August 1998)
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Newell Co.: Acquisition Strategy

By: David J. Collis
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million manufacturer and marketer of writing instruments and office supplies, and Levolor, a $180 million manufacturer of window blinds. The case focuses on Newell's enduring corporate strategy as a guide for selecting appropriate acquisitions to grow the company.

Keywords

Acquisition; Marketing Channels; Corporate Strategy; Diversification; Expansion; Manufacturing Industry

Citation

Collis, David J. "Newell Co.: Acquisition Strategy." Harvard Business School Case 794-066, February 1994. (Revised August 1998.)
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About The Author

David J. Collis

Strategy
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Related Work

    • March 1999 (Revised January 2005)
    • Faculty Research

    Newell Company: Corporate Strategy

    By: Cynthia A. Montgomery and Elizabeth Gordon
Related Work
  • Newell Company: Corporate Strategy By: Cynthia A. Montgomery and Elizabeth Gordon
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