Cola Wars Continue: Coke vs. Pepsi in the 1990s

David B. Yoffie; Sharon  Foley

Case | HBS Case Collection | March 1994 (Revised March 2000)

Cola Wars Continue: Coke vs. Pepsi in the 1990s

Abstract

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America;

Language: Russian

Format: Print

25 pages

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Citation:

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.)