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  • March 1994 (Revised March 2000)
  • Case
  • HBS Case Collection

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.

Keywords

Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

Citation

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.)
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About The Author

David B. Yoffie

Strategy
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Related Work

    • March 1999 (Revised January 2000)
    • Faculty Research

    Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s

    By: Chiaki Moriguchi and David Lane
Related Work
  • Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s By: Chiaki Moriguchi and David Lane
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