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Article | Management Science | November 1991

Integrating Distribution Strategy and Tactics: A Model and an Application

by V. K. Rangan and R. Jaikumar

Keywords: Strategy; Integration;

Format: Print

13 pages

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Citation:

Rangan, V. K., and R. Jaikumar. "Integrating Distribution Strategy and Tactics: A Model and an Application." Management Science 37, no. 11 (November 1991): 1377–1389.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

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