Faculty & Research
Publications
Publications
  • November 1991
  • Article
  • Management Science

Integrating Distribution Strategy and Tactics: A Model and an Application

By: V. K. Rangan and R. Jaikumar
  • Format:Print
  • | Pages:13
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Keywords

Strategy; Integration

Citation

Rangan, V. K., and R. Jaikumar. "Integrating Distribution Strategy and Tactics: A Model and an Application." Management Science 37, no. 11 (November 1991): 1377–1389.

About The Author

V. Kasturi Rangan

Marketing
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