Publications
Publications
- December 1992
- HBS Case Collection
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
Abstract
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently.
Keywords
Citation
Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.