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  • June 1993 (Revised September 1993)
  • Case
  • HBS Case Collection

Retail in Mexico 1993

By: David B. Yoffie and Charles McHugh LaFollette
  • Format:Print
  • | Pages:21
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Abstract

In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and Mexican firms, and the prospects for the future.

Keywords

Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico

Citation

Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)

About The Author

David B. Yoffie

Strategy
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