Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 1993 (Revised September 1993)
  • Case
  • HBS Case Collection

Retail in Mexico 1993

By: David B. Yoffie and Charles McHugh LaFollette
  • Format:Print
  • | Pages:21
ShareBar

Abstract

In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and Mexican firms, and the prospects for the future.

Keywords

Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico

Citation

Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

More from the Authors

    • February 2025
    • Faculty Research

    Google Quantum AI

    By: David B. Yoffie
    • January 2025
    • Faculty Research

    Nvidia, Inc. in 2024 and the Future of AI

    By: David B. Yoffie
    • November 2024
    • Faculty Research

    Note on Wearables, 2024

    By: David B. Yoffie and Sarah von Bargen
More from the Authors
  • Google Quantum AI By: David B. Yoffie
  • Nvidia, Inc. in 2024 and the Future of AI By: David B. Yoffie
  • Note on Wearables, 2024 By: David B. Yoffie and Sarah von Bargen
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.