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  • March 1993 (Revised May 2009)
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CF MotorFreight in 1992

By: David B. Yoffie
  • Format:Print
  • | Pages:19
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Abstract

In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional and niche carriers. CFMF management is faced with a unionized labor force and a transcontinental network of consolidation centers in an industry moving toward non-union labor and regional networks connected by rail.

Keywords

Labor Unions; Business or Company Management; Distribution; Competition; Consolidation; Truck Transportation

Citation

Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
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About The Author

David B. Yoffie

Strategy
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