Publications
Publications
- January 1993 (Revised November 1995)
- HBS Case Collection
AXA: The Global Insurance Company
Abstract
Claude Bebear, the CEO of AXA, the tenth-largest insurer in Europe, has just completed an acquisition of the Equitable, the seventh-largest insurer in the United States. As part of his strategy to make AXA the first truly global insurance company, Bebear is considering investing in the Japanese and German markets. In making his decision, Bebear must consider the most appropriate entry strategy into each market, taking into account the extensive regulation of the insurance industry.
Keywords
Market Entry and Exit; Insurance; Global Strategy; Acquisition; Insurance Industry; Asia; North America; Europe
Citation
Goodman, John B., and Patrick Moreton. "AXA: The Global Insurance Company." Harvard Business School Case 793-094, January 1993. (Revised November 1995.)