Publications
Publications
- January 1993 (Revised October 1993)
- HBS Case Collection
Medtronic, Inc.
Abstract
In 1991, Bill George, CEO of Medtronic, the world's largest manufacturer of pacemakers, was evaluating his strategic options in light of the changing economic environment. In the United States, Europe, and Japan, governments were considering regulatory changes to reduce health care expenditures, including reduction in pacemaker prices. The case outlines Medtronics development of the cardiac pacemaker and its diversified businesses. It then examines Medtronic's pacemaker operations and the changing health care environment in the United States, Europe, and Japan.
Keywords
Diversification; Corporate Strategy; Health Care and Treatment; Policy; Medical Devices and Supplies Industry
Citation
Goodman, John B., and Patrick Moreton. "Medtronic, Inc." Harvard Business School Case 793-058, January 1993. (Revised October 1993.)