Publications
Publications
  • March 1993 (Revised December 2011)
  • Case
  • HBS Case Collection

Crown Cork & Seal in 1989

By: Stephen P. Bradley
  • Format:Print
  • | Pages:22
ShareBar

Abstract

Describes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.

Keywords

Leadership; Five Forces Framework; Management Succession; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy

Citation

Bradley, Stephen P. "Crown Cork & Seal in 1989." Harvard Business School Case 793-035, March 1993. (Revised December 2011.)

More from the Author