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  • April 1992 (Revised August 1994)
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Apple Computer--1992

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can Apple shape the PC industry for the 1990s?

Keywords

Competitive Strategy; Industry Structures; Computer Industry

Citation

Yoffie, David B. "Apple Computer--1992." Harvard Business School Case 792-081, April 1992. (Revised August 1994.)
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About The Author

David B. Yoffie

Strategy
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Related Work

    • May 1992 (Revised January 1993)
    • Faculty Research

    Apple Computer--1992, Teaching Note

    By: David B. Yoffie
    • December 1992
    • Faculty Research

    Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape

    By: David B. Yoffie
    • January 1995 (Revised March 1995)
    • Faculty Research

    Apple Computer 1995 (A)

    By: David B. Yoffie and Takia Mahmood
    • January 1995 (Revised February 1995)
    • Faculty Research

    Apple Computer 1995 (B): Competitor Updates

    By: David B. Yoffie and Takia Mahmood
    • February 1996 (Revised December 1996)
    • Faculty Research

    Apple Computer 1996

    By: David B. Yoffie
    • February 1997 (Revised September 1997)
    • Faculty Research

    Apple Computer--1997

    By: David B. Yoffie
    • April 1998 (Revised March 1999)
    • Faculty Research

    Apple Computer 1998

    By: David B. Yoffie
Related Work
  • Apple Computer--1992, Teaching Note By: David B. Yoffie
  • Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape By: David B. Yoffie
  • Apple Computer 1995 (A) By: David B. Yoffie and Takia Mahmood
  • Apple Computer 1995 (B): Competitor Updates By: David B. Yoffie and Takia Mahmood
  • Apple Computer 1996 By: David B. Yoffie
  • Apple Computer--1997 By: David B. Yoffie
  • Apple Computer 1998 By: David B. Yoffie
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