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  • April 1992 (Revised August 1994)
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  • HBS Case Collection

Apple Computer--1992

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can Apple shape the PC industry for the 1990s?

Keywords

Competitive Strategy; Industry Structures; Computer Industry

Citation

Yoffie, David B. "Apple Computer--1992." Harvard Business School Case 792-081, April 1992. (Revised August 1994.)

About The Author

David B. Yoffie

Strategy
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