Publications
Publications
- February 1992 (Revised January 1996)
- HBS Case Collection
Birds Eye and the U.K. Frozen Food Industry (B)
By: David J. Collis
Abstract
Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.
Keywords
Stock Shares; Adoption; Business Strategy; Corporate Strategy; Vertical Integration; Food and Beverage Industry; United Kingdom
Citation
Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (B)." Harvard Business School Supplement 792-078, February 1992. (Revised January 1996.)