Publications
Publications
- March 1992 (Revised April 1995)
- HBS Case Collection
Saatchi & Saatchi Co. PLC: Corporate Strategy
By: David J. Collis
Abstract
Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies.
Keywords
Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry
Citation
Collis, David J. "Saatchi & Saatchi Co. PLC: Corporate Strategy." Harvard Business School Case 792-056, March 1992. (Revised April 1995.)