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Publications
Publications
  • 2008
  • Chapter
  • Handbook of Marketing Decision Models

Models of Customer Value

By: Sunil Gupta and Donald R. Lehmann
  • Format:Print
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Keywords

Customer Value and Value Chain

Citation

Gupta, Sunil, and Donald R. Lehmann. "Models of Customer Value." In Handbook of Marketing Decision Models, edited by Berend Wierenga. International Series in Operations Research & Management Science. Springer Science + Business Media, 2008.
  • Find it at Harvard

About The Author

Sunil Gupta

Marketing
→More Publications

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More from the Authors
  • stc Group: DARE to Transform By: Sunil Gupta and Sadika El Hariri
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • How One Company Used AI to Broaden Its Customer Base By: Sunil Gupta and Frank V. Cespedes
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