Faculty & Research
Publications
Publications
  • 2008
  • Chapter
  • Handbook of Marketing Decision Models

Models of Customer Value

By: Sunil Gupta and Donald R. Lehmann
  • Format:Print
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Keywords

Customer Value and Value Chain

Citation

Gupta, Sunil, and Donald R. Lehmann. "Models of Customer Value." In Handbook of Marketing Decision Models, edited by Berend Wierenga. International Series in Operations Research & Management Science. Springer Science + Business Media, 2008.

About The Author

Sunil Gupta

Marketing
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