Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 2008
  • Chapter
  • Handbook of Marketing Decision Models

Models of Customer Value

By: Sunil Gupta and Donald R. Lehmann
  • Format:Print
ShareBar

Keywords

Customer Value and Value Chain

Citation

Gupta, Sunil, and Donald R. Lehmann. "Models of Customer Value." In Handbook of Marketing Decision Models, edited by Berend Wierenga. International Series in Operations Research & Management Science. Springer Science + Business Media, 2008.
  • Find it at Harvard

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Authors

    • April 2022
    • Faculty Research

    Mastercard Labs (B)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    • April 2022
    • Faculty Research

    Mastercard: Creating a World Beyond Cash

    By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
    • April 2022 (Revised May 2022)
    • Faculty Research

    Mastercard Labs (A)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
More from the Authors
  • Mastercard Labs (B) By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
  • Mastercard: Creating a World Beyond Cash By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
  • Mastercard Labs (A) By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College