Publications
Publications
- April 1999
- HBS Case Collection
Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2
By: Clayton M. Christensen
Abstract
Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases used in the module, this note also offers an overview of important market-defining tools such as the Buying Hierarchy and Discovery-Driven Planning.
Keywords
Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges
Citation
Christensen, Clayton M. "Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2." Harvard Business School Teaching Note 699-164, April 1999.