Publications
Publications
- March 1999 (Revised February 2001)
- HBS Case Collection
New Product Development Imperative, The
By: Steven C. Wheelwright and Edward T Smith
Abstract
Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution.
Keywords
Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams
Citation
Wheelwright, Steven C., and Edward T Smith. "New Product Development Imperative, The." Harvard Business School Background Note 699-152, March 1999. (Revised February 2001.)