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Capitalizing on the Power of the Customer

By: Frances X. Frei
  • Format:Electronic
  • | Language:English
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Citation

Frei, Frances X. "Capitalizing on the Power of the Customer." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 9-824-XC.)

About The Author

Frances X. Frei

Technology and Operations Management
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