Publications
Publications
  • November 1998 (Revised November 2001)
  • Case
  • HBS Case Collection

BMW AG: The Digital Auto Project (B)

By: Stefan H. Thomke and Ashok Nimgade
  • Format:Print
  • | Pages:3
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Abstract

Supplements the (A) case.

Keywords

Auto Industry

Citation

Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Auto Project (B)." Harvard Business School Case 699-045, November 1998. (Revised November 2001.)

About The Author

Stefan H. Thomke

Technology and Operations Management
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