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Coordinating Sales and Marketing: Why, Why Not, and Now What?

By: Frank V. Cespedes
  • Format:Print
  • | Language:English
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Keywords

Sales; Marketing; Strategy

Citation

Cespedes, Frank V. "Coordinating Sales and Marketing: Why, Why Not, and Now What?" 2005. (Presented and published by the Marketing Science Institute.)

About The Author

Frank V. Cespedes

Entrepreneurial Management
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