2005
Other Unpublished Work

Coordinating Sales and Marketing: Why, Why Not, and Now What?

By: Frank V. Cespedes

Format:Print
| Language:English

Keywords

Sales; Marketing; Strategy

Citation

Cespedes, Frank V. "Coordinating Sales and Marketing: Why, Why Not, and Now What?" 2005. (Presented and published by the Marketing Science Institute.)

About The Author

Frank V. Cespedes

Entrepreneurial Management

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