Value-Added: How Your Customers Can Grasp It

Keywords

Cespedes, Frank V. "Value-Added: How Your Customers Can Grasp It." Marketing Report, December 1996.

Entrepreneurial Management

- January 2023 (Revised January 2023)
- Faculty Research
Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein
- November 15, 2022
- Harvard Business Review (website)
Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
- October 2022 (Revised December 2022)
- Faculty Research
Aphro Beverages

By: Frank V. Cespedes and Amram Migdal