Value-Added: How Your Customers Can Grasp It

Keywords

Cespedes, Frank V. "Value-Added: How Your Customers Can Grasp It." Marketing Report, December 1996.

Entrepreneurial Management

- Top Sales Magazine
Get Ready to Sell

By: Frank V. Cespedes and Bud Hyler
- July 2020
- Faculty Research
Shindigz

By: Frank Cespedes
- July 2020
- Top Sales Magazine
Reframing Value in a Crisis

By: Frank V. Cespedes and David Hoffeld