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Publications
Publications
  • 1996
  • Other Unpublished Work

Value-Added: How Your Customers Can Grasp It

By: Frank V. Cespedes
  • Format:Print
  • | Language:English
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Keywords

Value Creation; Customers

Citation

Cespedes, Frank V. "Value-Added: How Your Customers Can Grasp It." Marketing Report, December 1996.

About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

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More from the Author
  • How Managers Can Build a Culture of Experimentation By: Frank V. Cespedes and Neil Hoyne
  • Avoid a One-Size-Fits-All Approach to Sales Coaching By: Frank V. Cespedes
  • Improving Sales Hiring By: Frank V. Cespedes
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