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Value-Added: How Your Customers Can Grasp It

By: Frank V. Cespedes
  • Format:Print
  • | Language:English
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Keywords

Value Creation; Customers

Citation

Cespedes, Frank V. "Value-Added: How Your Customers Can Grasp It." Marketing Report, December 1996.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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