Publications
Publications
  • November 2003
  • Article
  • Harvard Business Review

The Customer Has Escaped

By: Frank V. Cespedes and Paul F. Nunes
  • Format:Print
  • | Pages:10
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Keywords

Customers

Citation

Cespedes, Frank V., and Paul F. Nunes. "The Customer Has Escaped." Harvard Business Review 81, no. 11 (November 2003): 106–115.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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