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  • November 2003
  • Article
  • Harvard Business Review

The Customer Has Escaped

By: Frank V. Cespedes and Paul F. Nunes
  • Format:Print
  • | Pages:10
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Keywords

Customers

Citation

Cespedes, Frank V., and Paul F. Nunes. "The Customer Has Escaped." Harvard Business Review 81, no. 11 (November 2003): 106–115.
  • Find it at Harvard

About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

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More from the Authors
  • Linking Growth and the Frontline By: Frank V. Cespedes, Jay Galeota and Michael Wong
  • Linking Value and Price By: Frank V. Cespedes
  • Belden and Digital Transformation: From Product Sales to Solutions Sales By: Frank V. Cespedes and Amy Klopfenstein
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