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Note on Lead User Research

By: Stefan H. Thomke and Ashok Nimgade
  • Format:Print
  • | Pages:12
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Abstract

Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice.

Keywords

Customers; Management Practices and Processes; Industry Growth

Citation

Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, August 1998. (Revised October 1998.)

About The Author

Stefan H. Thomke

Technology and Operations Management
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