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  • August 1998 (Revised July 2002)
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Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical infection control and discovers not only new product concepts but also a very promising new business strategy. Focuses on: (1) 3M's approach to the management of innovation and understanding market needs, (2) an in-depth description of the Lead User method and its potential as applied to the medical business, and (3) the managerial challenges of introducing novel methods into a successful organization.

Keywords

Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

Citation

Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
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About The Author

Stefan H. Thomke

Technology and Operations Management
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More from the Authors
  • Capture New Value from Your Existing Tech Infrastructure By: Stefan Thomke and Anthony Rodrigo
  • Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence By: Stefan Thomke and Gary W. Loveman
  • High Velocity Business Experiments By: Stefan Thomke and Jim Euchner
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