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  • Article
  • Journal of Managerial Issues

Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations

By: Frank V. Cespedes
  • Format:Print
  • | Pages:10
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Keywords

Strategy; Change; Markets; Information

Citation

Cespedes, Frank V. "Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations." Journal of Managerial Issues 4, no. 4 (Winter 1992): 17–26.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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