Article
Journal of Managerial Issues

Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations

By: Frank V. Cespedes

Format:Print
| Pages:10

Keywords

Strategy; Change; Markets; Information

Citation

Cespedes, Frank V. "Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations." Journal of Managerial Issues 4, no. 4 (Winter 1992): 17–26.

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About The Author

Frank V. Cespedes

Entrepreneurial Management

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