Publications
Publications
  • May 1998 (Revised May 2001)
  • Case
  • HBS Case Collection

Merchandising at Nine West Retail Stores

By: Ananth Raman and Colin S Welch
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can recommend changes to the merchandising process and the structure of the merchandising organization. To explain how merchandising decisions are made at a fashion retailer and to explore how changes in the environment will impact the merchandising organization.

Keywords

Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Retail Industry; Apparel and Accessories Industry; United States

Citation

Raman, Ananth, and Colin S Welch. "Merchandising at Nine West Retail Stores." Harvard Business School Case 698-098, May 1998. (Revised May 2001.)

About The Author

Ananth Raman

Technology and Operations Management
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