Merchandising at Nine West Retail Stores

Ananth   Raman; Colin S  Welch

Case | HBS Case Collection | May 1998 (Revised May 2001)

Merchandising at Nine West Retail Stores

by Ananth Raman and Colin S Welch

Abstract

Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can recommend changes to the merchandising process and the structure of the merchandising organization. To explain how merchandising decisions are made at a fashion retailer and to explore how changes in the environment will impact the merchandising organization.

Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Retail Industry; Apparel and Accessories Industry; United States;

Language: English

Format: Print

17 pages

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Citation:

Raman, Ananth, and Colin S Welch. "Merchandising at Nine West Retail Stores." Harvard Business School Case 698-098, May 1998. (Revised May 2001.)

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Merchandising at Nine West Retail Stores

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