Publications
Publications
  • fall 1990
  • Article
  • California Management Review

Agendas, Incubators, and Marketing Organization

By: Frank V. Cespedes
  • Format:Print
  • | Pages:27
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Keywords

Marketing; Organizations

Citation

Cespedes, Frank V. "Agendas, Incubators, and Marketing Organization." California Management Review 33, no. 1 (fall 1990): 27–53.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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